Make every AI character truly interactive—with measurable actions
Make every AI character truly interactive—with measurable actions
Client
Client
Aideate.ai/Genova Lab
Aideate.ai/Genova Lab
Year
Year
2024.09-2024.12
2024.09-2024.12
Category
Category
B2B. Developer Tool
B2B. Developer Tool
Collaborator
Collaborator
1 PM/CEO, 1 Client manager, 4 Engineers
1 PM/CEO, 1 Client manager, 4 Engineers
What is Genoba Lab?
What is Genoba Lab?
Genova Lab is an AI agent platform that streamlines collaboration between game designers and developers.
🎨 For designers: they are able to craft human-like NPCs with memory and context—integrating sound, text, and spatial triggers to create immersive, dynamic characters in games and interactive media.
🛠️ For developers: it provides a simple integration layer—just configure an API key or character ID into Unity/Unreal to bring these characters to life. Then, they could learn any bugs or latency issues via the log view and eval dashboards.
🚀 Unlike a traditional chatbot, Genova Lab powers NPCs that feel alive rather than scripted, so game players could interact with human-like characters to get advices like chatting with an AI coach, or seek virtual companionships like a talkative teammate .
Genova Lab is an AI agent platform that streamlines collaboration between game designers and developers.
🎨 For designers: they are able to craft human-like NPCs with memory and context—integrating sound, text, and spatial triggers to create immersive, dynamic characters in games and interactive media.
🛠️ For developers: it provides a simple integration layer—just configure an API key or character ID into Unity/Unreal to bring these characters to life. Then, they could learn any bugs or latency issues via the log view and eval dashboards.
🚀 Unlike a traditional chatbot, Genova Lab powers NPCs that feel alive rather than scripted, so game players could interact with human-like characters to get advices like chatting with an AI coach, or seek virtual companionships like a talkative teammate .
Design Scope
Design Scope
0-1 design: AI Character Creation Panel, Reference Panel for Data Labeling, Action Insights Dashboard: evaluate NPC actions in context, and Role-Based Access Control.
0-1 design: AI Character Creation Panel, Reference Panel for Data Labeling, Action Insights Dashboard: evaluate NPC actions in context, and Role-Based Access Control.
Outcomes
Outcomes
7+
7+
Partnership clients
in 4 month
Partnership clients
in 4 month
100%
100%
Design implemented
Design implemented
$XXM
$XXM
Revenues generated from product
Revenues generated
from product
3
3
Secured pre-A
investors
Secured pre-A investors
What is Genoba Lab?
Genova Lab is an AI agent platform that streamlines collaboration between game designers and developers.
🎨 For designers: they are able to craft human-like NPCs with memory and context—integrating sound, text, and spatial triggers to create immersive, dynamic characters in games and interactive media.
🛠️ For developers: it provides a simple integration layer—just configure an API key or character ID into Unity/Unreal to bring these characters to life. Then, they could learn any bugs or latency issues via the log view and eval dashboards.
🚀 Unlike a traditional chatbot, Genova Lab powers NPCs that feel alive rather than scripted, so game players could interact with human-like characters to get advices like chatting with an AI coach, or seek virtual companionships like a talkative teammate .
Design Scope
0-1 design: AI Character Creation Panel, Reference Panel for Data Labeling, Action Insights Dashboard: evaluate NPC actions in context, and Role-Based Access Control.
Outcomes
7+
Partnership clients
in 4 month
100%
Design implemented
$XXM
Revenues generated from product
3
Secured pre-A
investors
Context
Context
Context
In the past, game teams are stuck in a slow, manual loop where designers write script with a rigid dialogue trees for game characters, so NPCs feel like “branching machines” for most gamers. After that, designer output the relevant CSV or json file to developers, and can’t test it until developers configure it into Unreal/Unity.
Meanwhile, Project leads and executives had very little direct visibility — leads were stuck chasing schedules and waiting on builds, while executives only saw surface-level demos without insight into the real design/testing workload.
Gamers
Gamers
Gamers
Crave round-the-clock, real-time support—both strategic and emotional—from trusted, professional tutors, without the need for time-consuming exploration.
Crave round-the-clock, real-time support—both strategic and emotional—from trusted, professional tutors, without the need for time-consuming exploration.
Our Team
Genova Lab
Genova Lab
Genova Lab
Our Team
Our Team
Our Team
Partner with game studios to use AI for scaling tutor training program—reducing costs and the need for hands-on coordination.
Partner with game studios to use AI for scaling tutor training program—reducing costs and the need for hands-on coordination.
Game Developers in Studio
Game Developers in Studio
Game Developers in Studio
Main User
Main User
Main User
Systematically scale their tutor systems to deliver more consistent supports — boosting player retention and driving revenues
Systematically scale their tutor systems to deliver more consistent supports — boosting player retention and driving revenues
What if Genova Lab empowered game studios and developers to build in-game AI tutors that provide 24/7 strategic and emotional supports for gamers, and reduce the cost for game studios?
What if Genova Lab empowered game studios and developers to build in-game AI tutors that provide 24/7 strategic and emotional supports for gamers, and reduce the cost for game studios?
What if Genova Lab empowered game studios and developers to build in-game AI tutors that provide 24/7 strategic and emotional supports for gamers, and reduce the cost for game studios?
For user, they can only have dialogue sith NPC in a rigid and repetitive way.
Research & Learnings
Research & Learnings
Research & Learnings
However, after conducting interviews with our clients, we realized that automation alone isn't enough. So, I translated their needs into 3 design scopes.
However, after conducting interviews with our clients, we realized that automation alone isn't enough. So, I translated their needs into 3 design scopes.
However, after conducting interviews with our clients, we realized that automation alone isn't enough. So, I translated their needs into 3 design scopes.
Automate in-game characters' narrative writing and testing for designer
Digitalized in-game tutors for
24/7 availability with AI
Digitalized in-game tutors for 24/7 availability with AI
Digitalized in-game tutors for 24/7 availability with AI
Designed a platform that enables teams to customize and tailor AI tutor chatbots with game-specific context, while continuously refining their performance through user feedback.
Designed a platform that enables teams to customize and tailor AI tutor chatbots with game-specific context, while continuously refining their performance through user feedback.
Designed a platform that enables teams to customize and tailor AI tutor chatbots with game-specific context, while continuously refining their performance through user feedback.
Dashboard for game designer and developer to track performances
Dashboard for game designer and developer to track performances
Dashboard for game designer and developer to track performances
Dashboard for developers to quickly track character performance
Built a dashboard that allows users to quickly filter and evaluate AI tutor performance—helping teams identify issues, track training progress, and measure effectiveness through user feedback.
Built a dashboard that allows users to quickly filter and evaluate AI tutor performance—helping teams identify issues, track training progress, and measure effectiveness through user feedback.
Built a dashboard that allows users to quickly filter and evaluate AI tutor performance—helping teams identify issues, track training progress, and measure effectiveness through user feedback.
Role-based access control for admin to improve secure collaboration
Role-based access control for admin to improve secure collaboration
Role-based access control for admin to improve secure collaboration
Implemented RBAC to give administrators control over who can access, modify, deploy, or delete tutor content—ensuring data security and minimizing the risk of unauthorized changes or errors.
Implemented RBAC to give administrators control over who can access, modify, deploy, or delete tutor content—ensuring data security and minimizing the risk of unauthorized changes or errors.
Implemented RBAC to give administrators control over who can access, modify, deploy, or delete tutor content—ensuring data security and minimizing the risk of unauthorized changes or errors.
However, after conducting interviews with our clients, we realized that automation alone isn't enough. So, I translated their needs into 3 design scopes.
However, after conducting interviews with our clients, we realized that automation alone isn't enough. So, I translated their needs into 3 design scopes.
However, after conducting interviews with our clients, we realized that automation alone isn't enough. So, I translated their needs into 3 design scopes.
However, after conducting interviews with our clients, we realized that automation alone isn't enough. So, I translated their needs into 3 design scopes.
However, after conducting interviews with our clients, we realized that automation alone isn't enough. So, I translated their needs into 3 design scopes.
However, after conducting interviews with our clients, we realized that automation alone isn't enough. So, I translated their needs into 3 design scopes.
Design Scope 1 - Digitalized in-game tutors for 24/7 availability
Design Scope 1 - Digitalized in-game tutors for 24/7 availability
Design Scope 1 - Digitalized in-game tutors for 24/7 availability
After integrating AI in-game tutors from Genova Lab,
there is a new interaction between gamers and game developers from studios.
After integrating AI in-game tutors from Genova Lab,
there is a new interaction between gamers and game developers from studios.
After integrating AI in-game tutors from Genova Lab,
there is a new interaction between gamers and game developers from studios.
Game designer and developers can now fully customize AI-powered in-game tutors by uploading relevant files, defining Boolean bot actions, and providing thumbs-up/down feedback to continuously improve accuracy and performance.
Game designer and developers can now fully customize AI-powered in-game tutors by uploading relevant files, defining Boolean bot actions, and providing thumbs-up/down feedback to continuously improve accuracy and performance.
Game designer and developers can now fully customize AI-powered in-game tutors by uploading relevant files, defining Boolean bot actions, and providing thumbs-up/down feedback to continuously improve accuracy and performance.
Created and trained AI Tutors with a built-in feedback loop. An extended Real-Time Logs view can efficiently monitor system events and errors for debugging.
Created and trained AI Tutors with a built-in feedback loop. An extended Real-Time Logs view can efficiently monitor system events and errors for debugging.
Design Scope 2 - Centralized dashboard for performance insights
Design Scope 2 - Centralized dashboard for performance insights
Design Scope 2 - Centralized dashboard for performance insights
Every thumbs-up or thumbs-down—whether from gamers in-game designers or developers in training—helps shape smarter AI tutors. But feedback only matters if you can act on it fast.
However, waiting hours for reports held teams back. So we built a real-time dashboard that turns feedback into instant insights.
Every thumbs-up or thumbs-down—whether from gamers in-game or developers in training—helps shape smarter AI tutors. But feedback only matters if you can act on it fast.
However, waiting hours for reports held teams back. So we built a real-time dashboard that turns feedback into instant insights.
Every thumbs-up or thumbs-down—whether from gamers in-game or developers in training—helps shape smarter AI tutors. But feedback only matters if you can act on it fast.
However, waiting hours for reports held teams back. So we built a real-time dashboard that turns feedback into instant insights.
So, our dev team quickly spun up a dashboard to showcase bot action performance. However, The data was there, but the experience was clunky and hard to read 💔. Based on that, I redesigned the dashboard.
So, our dev team quickly spun up a dashboard to showcase bot action performance. However, The data was there, but the experience was clunky and hard to read 💔. Based on that, I redesigned the dashboard.
So, our dev team quickly spun up a dashboard to showcase bot action performance. However, The data was there, but the experience was clunky and hard to read 💔. Based on that, I redesigned the dashboard.
Now, game designer and developers can instantly view both individual and overall bot performance, compare key metrics across runs, filter the data they need, and rerun evaluations—all in one place to fine-tune AI tutor behavior faster than ever.
Now, game designer and developers can instantly view both individual and overall bot performance, compare key metrics across runs, filter the data they need, and rerun evaluations—all in one place to fine-tune AI tutor behavior faster than ever.
Now, game designer and developers can instantly view both individual and overall bot performance, compare key metrics across runs, filter the data they need, and rerun evaluations—all in one place to fine-tune AI tutor behavior faster than ever.
9 to 4
9 to 4
Steps of processing feedback summary
Steps of processing
feedback summary
Steps of processing
feedback summary
96%
96%
Relevant Operation tickets request
Relevant Operation
tickets request
Relevant Operation
tickets request
92%
92%
User satisfactions from usability test
User satisfactions
from usability test
User satisfactions
from usability test
Design Scope 3 - Role-based access control for secure collaboration
Design Scope 3 - Role-based access control for secure collaboration
Design Scope 3 - Role-based access control for secure collaboration
In order to create a safer and smarter workspace for game studios, we create an enterprises profile page with role-base access control. It enables admins to easily manage who’s on the team, who gets access to what—like API keys, model usage, or advanced features.
In order to create a safer and smarter workspace for game studios, we create an enterprises profile page with role-base access control. It enables admins to easily manage who’s on the team, who gets access to what—like API keys, model usage, or advanced features.
In order to create a safer and smarter workspace for game studios, we create an enterprises profile page with role-base access control. It enables admins to easily manage who’s on the team, who gets access to what—like API keys, model usage, or advanced features.
Takeaway
Takeaway
Takeaway
A happy iteration experience from ToC to ToB products
A happy iteration experience from ToC to ToB products
Working on Genova Lab has been a fulfilling journey of product evolution—from designing for consumers at Parallel.Town to building a developer-focused platform for studios. This shift from ToC to ToB taught me how to scale our vision, adapt to new user needs, and design with business impact in mind. It was especially rewarding to support the team in refining the product strategy and experience, which played a key role in securing investor confidence and raising the next round of funding.
Working on Genova Lab has been a fulfilling journey of product evolution—from designing for consumers at Parallel.Town to building a developer-focused platform for studios. This shift from ToC to ToB taught me how to scale our vision, adapt to new user needs, and design with business impact in mind. It was especially rewarding to support the team in refining the product strategy and experience, which played a key role in securing investor confidence and raising the next round of funding.
A happy iteration experience from ToC to ToB products
Working on Genova Lab has been a fulfilling journey of product evolution—from designing for consumers at Parallel.Town to building a developer-focused platform for studios. This shift from ToC to ToB taught me how to scale our vision, adapt to new user needs, and design with business impact in mind. It was especially rewarding to support the team in refining the product strategy and experience, which played a key role in securing investor confidence and raising the next round of funding.
©2024 Yvonne DESIGN
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