NFT GALLERY at Finary

NFT GALLERY at Finary

Client

FINARY.IO

Year

2022

Category

WEB3 - NFT GALLERY

Responsibility

Research & Design

What is Finary.io?

Finary.io is a Gen Z social investing platform—think Robinhood meets Discord. It brings young investors together, moving beyond casual group chats to create a space where they can collaborate and learn from each other.

While observing user behavior, we noticed a trend: Gen Z users were actively discussing NFTs in the community—sharing NFT news or NFT collections from platforms like OpenSea. But the sharing experience felt fragmented.

Content

Hypothesis

Based on that, we wonder what if Finary can streamline this sharing experience by offering a simple and secure NFT gallery that let users showcase their collections and spark conversations more easily, that might also help them express identity to transform Finary into a truly social investing hub with the Web3 culture?

Content

Outcomes

10%

Content

Weekly meaningful Messages Sent

20%

Content

Users' time spending on Finary

15%

Content

User Satisfaction Rate

What is Finary.io?

Finary.io is a Gen Z social investing platform—think Robinhood meets Discord. It brings young investors together, moving beyond casual group chats to create a space where they can collaborate and learn from each other.

While observing user behavior, we noticed a trend: Gen Z users were actively discussing NFTs in the community—sharing NFT news or NFT collections from platforms like OpenSea. But the sharing experience felt fragmented.

Hypothesis

Based on that, we wonder what if Finary can streamline this sharing experience by offering a simple and secure NFT gallery that let users showcase their collections and spark conversations more easily, that might also help them express identity to transform Finary into a truly social investing hub with the Web3 culture?

Outcomes

10%

Weekly meaningful Messages Sent

20%

Users' time spending on Finary

15%

User Satisfaction Rate

What is an NFT?

An NFT is a unique digital collectible with various level of rarity—like a rare Monkey card with unique traits—bought via crypto wallet. Many people have seen it as investments and social pass to reflect social status and unblock exclusive perks.

However, current sharing and validating NFT info on Finary is fragmented. For Finary members and NFT owners in community, they wants …

01

The little highlight of information sources in a chat to improve the authenticity

02

Visually identified NFT owners in chats to showcase their status. Thus, I create a glowing hexagon badge

03

Learn information faster and share it smoother in a group or chat

For Finary members who are NFT owners, they wants to …

01

Selectively Hide & Pin
collections on NFT owners' profile in community

02

Search & Sorting NFT on Watchlist

Design Process - Researches

01

Compeitor Analysis

User Research Results

“I wish there is a better ways of sharing NFTs in an active community and people interested in its potential”

Design Process - Persona and user journey

02

Let’s meet Nathan,
and take a look of his
journey map

Design Process - Development & Iterations

03

01

1st round iteration
- Create basic features: Consume verified NFT Information

02

Second-round iteration - improvement based on 1st usability testing

03

Iterated user flow for key features with UI patterns

Final Design Solution

04

Others

05

Takeaways

There is no one-size-fits-all solutions, and designing complex system requires systems thinking.

Focusing on the core user job to match users’ mental models to improve products’ overall impact.

Next Step

Due to this is an agency work, we just finished it till its beta version launched, but Finary’s team is continuing to test and iterate on the product design concepts we created together. We can’t wait to see how it performs in the market!

©2024 Yvonne DESIGN

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©2024 Yvonne DESIGN

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